Producers & merchants
Run DTC shop, cellar door or tasting room, clubs, wholesale, and POS from a tenant-scoped dashboard — with Stripe Connect payouts when you sell on marketplace.
AU / NZ · wine · beer · spirits · RTD
Primeur
Multi-producer commerce for wineries, breweries, distilleries, and RTD makers — CRM, catalogue, orders, clubs, POS, bookings, wholesale, and marketplace on one multi-tenant platform with Stripe Connect.
Built for both sides of the counter
Shoppers
Discover producers on Primeur, shop their storefronts, book experiences, and manage orders and clubs from one customer portal.
CRM
Customer profiles, consent, and trade accounts for cellar door, club, shop, and checkout workflows.
Catalogue
Sellable products across wine, beer, spirits, and RTD — with inventory and channel publication from the producer console.
Orders
Create and track orders with clear payment and fulfilment state across DTC and wholesale paths.
Clubs & loyalty
Membership tiers, releases, and loyalty tools that turn recurring buyers into members.
POS & bookings
In-venue sales and hospitality bookings alongside the online shop — one catalogue, one customer record.
Wholesale & marketplace
Trade pricing for wholesale buyers, plus multi-tenant marketplace sales with Stripe Connect.